The Value of Social Media Marketing

As a Social Media Expert, it can be difficult to prove the value of your social media marketing strategy to your Clients or a company you work for.

Social media is sometimes seen as only a supplementary piece to your marketing strategy, something that your company does because they ‘know they should be doing it’. However, social media marketing can be a very powerful and worthwhile way to interact with your past, present and future clients or consumers.

Proving the success of your campaigns to Business owners and companies can be difficult, especially when you don’t know what to report.

Check out these relatively simple tips that will help you show the value of your social media strategy to business owners or yourself, and have an impact on creating future marketing strategies for your business.

Engagement Rate

Seeing what your social audience engages in is one of the most important benefits that social media can bring to your business. At times, companies can be overzealous and create large-scale, expensive marketing campaigns before researching the areas that their audience is interested in learning more about.

Social media provides a way to combat blind spending by allowing your company to easily collect information on your potential customer’s interests, based on the reactions they have to your posts. A high engagement rate on a collection of posts with similar subject matter is a great indicator of where you should be spending your marketing money.

Collecting this information and creating a cohesive story can be done through basic reporting available in most of your social media accounts. Facebook, Twitter and LinkedIn have made it relatively easy for you to gain access to your metrics and analytics. Below you will find instructions on how to veiw these for Facebook, Twitter and Linkedin:

Facebook you will go to your home page, click the dropdown arrow at the top of the page then select the business page you wish to go to. At the top of the page you can click on insights or publishing tools to gain access to all the analytics and metrics. You can also access the business manager in the drop down arrow which is also very valuable in setting up and monitoring campaigns; you can manage multiple pages you may be a admin of as well. This will help you see exactly how your business page is doing. Who you are reaching and allow you to make adjustments to your ad campaigns. By gathering this information it also helps you pinpoint your audience for other forms of advertising as well. So use this to pinpoint your boost or ads you run. STOP Wasting Time and Money.

Twitter

Twitter has a similar analytics dashboard that allows you to collect your metrics. Go to your twitter account and use the dropdown menu click either analytics or ads. This allows you to see exactly who your reaching and plan a campaign accordingly to reach your target consumer.

Linkedin

Linkedin has made significant changes over the past several months drastically improving the ability to run successful campaigns to reach your market. Here are some screen shots on how to gain info on your analytics for your company page thru LinkedIn. Go to your main account and click the dropdown arrow under your profile picture select the company page you wish to view and you will see a wealth of information of whom is viewing. You can also click the advertise icon to create campaigns based on all the information or make adjustments.

Trust is a five letter word 

According to a Neilson report 83% of consumers trust the recommendations of their friends. When your audience is sharing your social content with their friends or colleagues, you are not only able to reach just your current customer base, but beyond to their colleagues’ or friends’ social audience as well.

This is not only increasing the reach, but also the reception of your post. Because people are more inclined to trust a message if it is from a friend or colleague, they will be more likely to react favorably to your messaging. This amplification effect can be measured by seeing how many times your message has been shared per social post.

Increase Engagement Across Mediums

Social media provides a relatively inexpensive way to expand upon your company’s messaging from other portions of your marketing strategy. Social posts can be used to drive traffic to your website or blog, and also funnel users into your email marketing campaigns, newsletters, videos, etc. This will allow you to take your audience, who is active in your social channels, and convert them into active participants across all parts of your marketing, creating a peak audience.

This peak audience will have exposure to all of your marketing efforts across channels, making them more likely to have a strong affinity for your brand. This same engagement will also allow you to hold onto your existing clients by continuing to show your company’s value. You can track this by running reports using your company’s website analytics provider, such as Google Analytics and setting KPI's, to determine which social content contributes to web traffic that results in a conversion.

In Short, Are You Ready To Dive Into This?

Knowing what to do and how to gain valuable information about your social media’s performance is important, but knowing what to do with that information once you have attained it is just as crucial. Use these metrics in a way that allows you to create a narrative about your engagement and how this engagement will end up being beneficial to your business. If you're not certain about running a Social Media Campaign. Hire a Digital Marketing and Social Media Manager or out source save your self hours of compiling data and information. Let them do that and do what your a expert at thus saving you time and money. You will be glad you did by seeing the ROI which by the way can be tracked.

If you have any questions on this article please feel free to inbox me or email cristymarecki@gmail.com

Thank you for reading

#socialmediahelp #socialmediaforbusinesses #socialmedia101 #florida #hireaexpert

"Digital Formats Are Among the Most Trusted Advertising Sources Despite Slow Growth." Digital Formats Are Among the Most Trusted Advertising Sources Despite Slow Growth. Neilsen, 28 Sept. 2015. Web. 25 Mar. 2017.